 The
Native Hawaiian Hospitality Association (NaHHA) is a 501 (c)(3)
private, nonprofit corporation, incorporated in 1997. It's founders
were George Kanahele and Kenneth Brown. Dr. George Kanahele was
a Native Hawaiian author, educator, and academic, while Kenneth
Brown is a renowned Native Hawaiian leader in business and health
systems. By the 1980's, Dr. Kanahele and Mr. Brown had serious
concerns about the direction of tourism and its impact on local
communities and Hawai`i. In particular, they were concerned about
the misuse and lack of respect for Hawaiian culture, values, and
traditions.
Dr. Kanahele and Mr. Brown determined that, in order to have
greater success in improving tourism and honoring Hawaiian culture
and its people, they would need support. In 1997, they called
a small group of Native Hawaiians together to form the Native
Hawaiian Hospitality Association.
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