The Hawaiian Culture Initiative

The Hawaiian Culture Initiative (HCI) is one of nine initiatives of the Hawai‘i Tourism Strategic Plan (TSP) 2005 - 2015. Developed by the Hawai‘i Tourism Authority, the TSP represents a shared vision for a sustainable, responsible, and successful tourism industry. HCI's overarching goal is to honor and perpetuate the Hawaiian culture and community.


The Native Hawaiian Hospitality Association (NaHHA) was named as the lead organization for the HCI. NaHHA's first priority was to gather information and points of view from all stakeholders to create an informed Action Plan for actualizing the HCI. Numerous outreach efforts occurred including community meetings on all islands, individualized industry meetings, focus groups, special sessions, and the NaHHA Tourism Conference. 


During this process it became clear that there were many diverse viewpoints about tourism, its impacts on Hawai‘i, and Hawaiian culture. Yet, there also were many common areas of concern. The Action Plan includes forty-five (45) Actions to fulfill the HCI objectives, and represents a cross-section of stakeholder input.The Action Plan is an effort to integrate and perpetuate Hawaiian culture, historic perspective, and values throughout the state's tourism industry.




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Honolulu, HI 96815

(808) 628-6374

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